Press & Publishing industryapplications
case studies |
BRANDING AND ADVERTISINGAs a publisher, you need to create and manage a brand image for your AV content as you do for the rest of your publication portfolio, and create opportunities for targeted advertising. With the right branding applied to quality content, audiences are more likely to grow and advertising revenues increase. VidiGo provides the ideal solution for the press or publishing organisation to build an AV brand and provide new advertising opportunities. Macros and templates can be created and recalled to ensure a consistent and professional look and feel is applied to all content. With interactive and on-line graphics overlay capabilities, new recorded and live advertising opportunities can be created targeted at specific audiences. Building an AV publication brandVidiGo Studio enables non-technical personnel to produce multi-camera content with macros and templates to consistently apply a unique branding. Once content is recorded no additional work is required - it is ready for publication. read more Create live advertising opportunitiesVidiGo Live provides the tools to create fresh, real-time interactive and on-line graphics combined with live presenters using prompters, switching to recorded content as required, and with all the channel branding consistently applied. read more Manage brand and advertsining assetsVidiGo Works ensures all the publisher's team can easily search, browse, add data and use AV branding and advertising content again in other publications. Includes local ingest and editing tools at the desktop. read more If you are looking to build an audio-visual publishing brand for broadcast, interactive television, web or mobile, then the VidiGo family of products is for you. VidiGo enables value-added advertising content and consistent branding to be created by non-technical staff at a lower cost than traditional broadcast approaches. |
