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Heerenveen uses Video Graphics to monetize their stadium arena scoreboard
By using Vidigo Graphics SC Heerenveen can now control their two stadium arena LED scoreboards live during and after matches

Challenge:

Monetize stadium media workflow

SC Heerenveen uses VidiGo Graphics for their score board, before, during and after football matches. By using Vidigo Graphics SC Heerenveen can now control their two stadium arena LED scoreboards and also other smaller screens in the stadium. SC Heerenveen was looking for a cost-effective, automated, real-time and easy in use system for managing scoreboard graphics. They were looking for a way to give more commitment to their sponsor. Developing a good workflow plus a reliable platform to support media ambitions is crucial to this effort.

 

The Solution

Automate all stadium broadcast graphics

VidiGo Graphics enables SC Heerenveen to automate all  stadium broadcast graphics. VidiGo Graphics is an open software based system that enables the use of Adobe Flash to create scoreboard animations. Adobe Flash driven  broadcast graphics are easy to control, support real-time RSS feeds and can be automated by using presets. Putting Vidigo Graphics in their stadium media workflow, SC Heerenveen is now able to efficiently follow the entire match, while automatically displaying sponsor banners with minimal effort.

The benefits

Score with VidiGo Graphics

  • The system automatically downloads matchdata from the SC Heerveens private RSS feed
  • Use of regular Flash designer to create scoreboard Graphics
  • Cheaper than traditional scoreboard animation systems

About the client

More about soccer club Heerenveen

SC Heerenveen is a Dutch soccer club founded in 1920. Both their man and woman team play on the highest level possible in the Dutch league (Eredivisie). Their home base is the “Abe Lenstra Stadium” which has been named after the famous football player Abe Lenstra who died in 1985. Since they entered the Eredivisie in 1993 they always maintained themselves on the highest level. Their most acknowledgeable results are; finishing second in the Dutch league in 2000 and winning the Dutch Cup in 2009.